The birth of the FORLY concept
We are often asked the question, why FORLY? Why sleepwear? We decided to answer everyone at once and, most importantly, tell everyone our story...
And it all started with passion...
a huge, all-consuming and absolute passion for historical novels. Evenings spent reading stories about attractive sunny Italy led me, Sasha Forly, to a small provincial town in the Emilia-Romagna region. After all, Caterina Sforza once lived there... a woman of incredible fortitude, beauty and courage, a woman who rightfully and proudly bore the nicknames “Lioness of Romagna” and “Tigress of Forlì.” Fate was not kind to Katerina; having lost her first husband during the rebellion, she managed to defend her possessions from the rebels and take cruel revenge on them. However, the happiness did not last long...
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The second husband of the countess suffered the same fate... the conspirators stabbed him to death right in front of Katerina... That same night, having gathered servants and supporters, the countess ordered the block where the killers lived to be cordoned off, and neither men nor women should be left alive, no children - no one who was connected with the guilty ties of even the most distant relationship.
Katerina personally led the punitive operation. Without leaving the saddle, she watched the precise and thorough execution of her command... In 1499, the countess fought with arms in her hands against the army of Cesare Borgia. The resistance of the unfortunate lonely woman aroused admiration for her throughout Italy, many songs and epigrams were composed in honor of Katerina...
My trip to Forli was unforgettable and bright, it left the most indelible impression in my soul and heart and the desire to someday return there again... And I kept the promise I once made to myself...
- People often ask me why pajamas? After all, you can create anything, but I chose sleepwear
Let me explain
I have always been associated with pajamas by a strong association of home comfort and coziness. When I thought about them, pictures from childhood immediately popped up in my head - my big friendly family, devouring Saturday pancakes on both cheeks, prepared by the caring and skillful hands of my mother, cheerful and full of bright impressions sleepovers with girlfriends, joyful and family-like quiet New Year's holidays with grandma....
And that's great!
But one day I wanted to bring something new to the usual picture, add a pinch of sophistication and spice to it. After all, comfortable pajamas do not necessarily mean elongated knees and stretched sleeves in all directions, and a tiny flirty combination does not equal synthetics + the inability to wear them for more than 5 minutes. No, not at all!
Pajamas can and should! to be at the same time comfortable, practical, easy to care for and at the same time incredibly elegant, beautiful and sensual.
This is how the idea and concept of Forly were born! Silk pajamas, slips, knitted lounge suits and cotton dresses are all made from high quality materials with a professional approach and love for every stitch, dart or cuff. We are ready to oust uncomfortable synthetics from your closet and make your wardrobe the pride and envy of your friends
Perfection in every detail is the main rule of the company. FORLY is not just clothes, it is a philosophy of a comfortable and beautiful life in the most ordinary things.
